Times (Adobe). 1980. Adobe. Original by Stanley Morison, Victor Lardent, 1931. Transitional.
Times™ is a Roman serif family of typefaces designed by Stanley Morison in 1931, published by the Monotype Corporation in 1932 and later
by Adobe Systems (1980).Times is available in seven typefaces including bold and italic styles.Times™ was named after the Times newspaper in the UK and was the result a of criticism made by renowned typographer Stanley Morison that the
Times newspaper was outdated from a typographical perspective and that
the paper was badly printed; all of which made the newspaper difficult
to read. The newspaper took up this criticism in a constructive manner
by commissioning a new typeface for them to use in daily print. Morison
supervised the new design which was actually drawn by Victor Lardent who
worked as an artist for the Times newspaper. The Times typeface was
based upon a much older typeface called Plantin. Morison set about
revising this existing typeface with economy of space and legibility
being the major criteria. The new typeface was released in 1932 and appeared in the Times newspaper in October of that year. Times offered better contrast, was
more condensed and was an overall success for the paper. The paper
increased sales significantly and the main reason seemed to be the
improvement in print quality. After a year of use in the Times
newspaper, the typeface was made available for public sale.Linotype optimized the Times typeface for line-casting technology which was the latest printing method of the period. The typeface that the
Times newspaper used became known as Times New Roman® (because the
existing typeface was named Times Old Roman) and was a very successful
maneuver for the paper. At the same time that they switched over to the
new typeface, they also introduced a new type of paper and their
printers were outputting a much higher quality publication than their
competitors. The combination of the easier to read typeface and the
distinctive whiter paper made the newspaper a hit among readers; despite
the ongoing depression in the 1930‘s the paper did comparatively well.Over the years the use of the small but versatile Times font family grew and grew until it became the de facto standard for publications of
all types. From newspaper and magazine publishing and across all areas
of business reports and publications, Times is everywhere in print. To
add to the popularity of use, nearly every printer available for the
last three decades has the four basic Times fonts built into the
firmware/hardware as a basic proportional-spaced serif font for
printing. The Times font is a standard just about everywhere; from the
Internet to Adobe‘s embedded PostScript, Times appears on just about
every font list imaginable, from the technologies of the 1930‘s to the
21st century, Times still holds top spot in terms of its daily use
around the globe.
https://www.aiga.org/the-digital-past-when-typefaces-were-experimental https://www.myfonts.com/fonts/adobe/times/
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